Collection: Friendly Dog Gear

Shop Dog Collars, Leads & Bandanas with the “FRIENDLY” Label

The concept of friendly dog collars began in the UK in 2007, inspired by Jonathon Saville’s experience with his Staffordshire Bull Terrier, Roxy. Despite her tough appearance, Roxy was gentle and never harmed anyone. Still, strangers would often cross the street to avoid her.

Everything changed when Jon’s sister playfully dressed Roxy in a bright pink outfit. This simple act of apparel transformed their public outings, igniting the idea for the first “FRIENDLY” green dog collar.

Today, you can buy dog collars like this online in Australia. Our green dog collars and other dog collars Australia trusts help prevent misunderstandings on walks, making every outing safer and friendlier.